Founded in 2012 by Hassan Tantawy, Isadore has quickly established itself as a key supplier of high quality bed linen, bath towels, table linens and more to some of the finest hotels in the world.
Over the years, we have built a team of enthusiastic and experienced individuals that are passionate about the brand and believe in delivering the best quality Egyptian fabrics to their customers. The team’s dedication has brought about an increased recognition from our competitors and our clients of the true quality and value of our linens
Following on from this success we have received a tremendous amount of requests for partnerships and to franchise our concept. We have travelled and researched many markets such as Kuwait, Qatar, and Saudi Arabia and have finally decided to launch this new business from the United Arab Emirates.
We have taken the decision to build and manage a worldwide brand by ourselves after coming to a simple but very important conclusion, “No one will make, understand, represent, market or sell our products like we can”. While we are establishing a new brand, our competitors have been in the market for more than 150 years and have established very strong brands. However, due to limited accessibility to “Egyptian cotton” these days, they have relied on using other kinds of cotton, which are far from the quality of Egyptian cotton.